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Dr.Phil's Approach

 
 


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Here is a list of insightful articles and resources to help make your life a little easier.

Check this page periodically to see updates or additional ideas to get you thinking or acting.

 

 

    The Top 10 ...

 

 



 

"Who, exactly, seeks out a coach?… Winners who want even more out of life."
- Chicago Tribune, 12/17/00

"In the next few years, coaching will become the norm in the business world."
- Washington Post, 6/28/98

"Your coach will guide you to a fuller or a slimmer figure. Whatever you want. Your weakness is his/her challenge."
- USA Today, 6/3/96

"Want to get even further ahead?…What you need is a coach, your own personal motivator."
- Miami Herald, 3/6/96

"Coaching can certainly help you strengthen your sense of self-worth, focus on your goals - and get there, fast."
- The London Daily Telegraph, 3/22/99

"The benefits of coaching appear to win over even the most cynical clients within just a few weeks."
- Industry Week, 10/21/96

"A coach maybe the guardian angel you need to rev up your career."
- Money, 7/12/97

"A coach is part advisor, part sounding board, part cheerleader, part manager and part strategist."
- The Business Journal, 4/10/00

"Coaching is an action-oriented partnership that, unlike psychotherapy which delves into patterns of the past, concentrates on where you are today and how you can reach your goals."
- Time Magazine, 10/16/00

"People who want to stand out at work or face a job crisis increasingly turn to a coach."
- The Wall Street Journal, 6/26/01

"Coaching is the latest and most pervasive evolution in the self-improvement industry."
- Career Confidential

"I absolutely believe that people, unless coached, never reach their maximum capabilities."
- Bob Nardelli, CEO, Home Depot

"What's really driving the boom in coaching, is this: as we move from 30 miles an hour to 70 to 120 to 180…as we go from driving straight down the road to making right turns and left turns to abandoning cars and getting on motorcycles…the whole game changes, and a lot of people are trying to keep up, learn how not to fall off."
- John Kotter, Professor of Leadership, Harvard Business School

"The coaching relationship also has a unique structure. After an initial assessment of the client's situation, the coach and client set specific goals for the client. In each subsequent meeting with the client, the coach determines what goals have been met and why other goals were not. Different set of goals is agreed upon for the following meeting. The coach prods the client to keep to the action plan."
- The Business Journal, April 1999

"Got a nagging feeling that your life could be more fulfilling? Want to change direction but aren't sure how to do it? Here's how to jump start your new life today… Hire a personal coach."
- Modern Maturity, January-February 2000 issue

"If you're thinking of overhauling your career to achieve a more fulfilling life, consider joining the estimated 100,000 Americans who annually enlist the help of some 4,000 personal coaches each year."
- Money, December 1997

"Executives and HR managers know coaching is the most potent tool for inducing positive personal change, ensuring better-than-average odds of success and making the change stick for the long term."
- The Ivy Business Journal, September-October 2000 issue

"Once reserved for executives and professional athletes, personal coaches…are going mainstream. Investment bankers, entrepreneurs, dentists, accountants, secretaries, even homemakers are hiring coaches to help guide them in everything from changing careers to starting a business to balancing work and family."
- Christian Science Monitor, 1/25/99

"I first heard about personal coaches five years ago - at the same time personal fitness coaches were beginning to flex their muscles. The two fields are related: coaches in both areas help you achieve your potential… Personal coaches provide powerful professional insights. My personal advice: get one."
- Chicago Tribune, 5/17/98

"Today's managers, professionals, and entrepreneurs are hiring coaches to help them with time management, a change in career, or balancing their work and personal lives. People are looking to coaches as sounding boards and motivators who can offer a fresh perspective on career and life problems - but without the conflicting agendas of a spouse, family member, or even a mentor."
- Fortune, 9/28/98


Reaching excellence does not mean we must be perfect. It means we strive to use our God-given talents, abilities, and skills in the very best way we have available to us. It means being ahead of the pack by doing that little extra thing.

1. Pour your heart into whatever you do.
Having a passion for what you do is the ultimate key to being successful at it. Half-hearted attempts will ultimately show through as a mediocre effort.

2. Believe that what you do matters and will make a difference.
You don't have to save the world in one stroke, but you can make a difference one person at a time.

3. Do more than you are being compensated to do.
Reaching excellence is about doing what you do anyway, even if you are not receiving renumeration for it. That quality of going the extra mile just because is what will set you apart from similar services/products.

4. After you've done more than you are being compensated for, do it again.
Raise the bar continually. Giving more than you get does come back to you in unexpected ways.

5. Give what you do all you've got.
Delegate the mundane and pay attention to the details that only you can do. Then do it, do it, and do it again.

6. Do the usual in an unusual way.
Develop creative processes. Think out of the box. Let your creativity flow.

7. Customize the delivery of your service.
Customizing to your client's specialized needs, circumstances or situation gives you a lead from the pack. It makes you more memorable to others because you cared about THEM not just what you're getting FROM them.

8. Endure through the rough and demanding times.
Getting through the difficult challenges will sharpen your skills and talents. Remember the prize is at the end of the rainbow.

9. Get up close and personal.
Identify with what you do. Make it part of your daily life, part of who you are. Talk it up, show it, give it.

10. Let go of the outcome.
All you can do is the very best you've done. Know you did your very best and that you have created a quality product or service. You are not responsible for how what you've done is received, only for delivering it.


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1. Their Needs.
What you need is important to know, satisfy, be proud of and be responsible for, i.e., love, touch, time, space, power.

2. Their Values.
Values are those things or activities that naturally interest us, such as beauty, contribution, creativity, discovery, adventure.

3. Their Boundaries.
Boundaries are the behaviors of others that you don't permit in or around you. Boundaries are a "No."

4. Their Standards.
Standards are the behaviors you hold yourself to, out of choice, not obligation.

5. Their Gifts.
Gifts are the talents, skills and abilities that make us special.

6. Their Experience.
What you've accomplished to date is a very important part of who you are today.

7. Their ability to relate well and experience Love.
You ARE very much WHO you come across as and communicate with others, i.e. phrasing, grace, effect.

8. Their level of Attraction.
Attraction refers to the ability we have to "bring to us" what we want or need. The opposite of attraction is promotion or seduction.

9. Their level of Awareness.
The more you know and can sense, the more sensitized you are to Truth.

10. Their Rolodex.
Who you know extends who you are.

Thomas J. Leonard.


A challenge is not simply an obstacle...rather, it's a brilliant opportunity just waiting for you to discover it. Crack the challenge-opportunity code, and you'll unlock a world full of endless possibility for your life.

1. Get macro or get micro.
Imagine you're a bird in the sky looking down on the challenge below or, you're an insect on the ground that is face to face with the challenge. Sometimes simply changing the scope of the view reveals new information.

2. Identify the polar opposite.
On occasion, the opportunity exists in the opposite form. Other times, the opposite provides a contrasting backdrop against which you can see the opportunity at hand.

3. Reframe perceived negatives as positives.
It's the lemonade in the lemon. Every challenge exists to teach you something, point you in a new direction, or give you a gift.

4. Talk it out with yourself.
Talking it out with yourself is a powerful way to blaze through the jumble of thoughts and quickly get down to what you really have. What comes out of your mouth just might surprise you.

5. Hit the highway.
Research has shown that low stress activities that require the brain to simultaneously process space and movement, such as country road driving, get the right and left lobes of your brain communicating more effectively, and can enhance your levels of insightful thinking.

6. 360 the obvious.
Explore the challenge from all angles. Sometimes the opportunity is right there staring you in the face.

7. Do a mini-getaway.
Let your subconscious mind take control of the helm for awhile. Take a break from your thought process by preparing a cup of tea, going for an energizing jog, or taking a relaxing nap or a soothing shower.

8. Write your streaming thoughts.
Sit down with 3 blank pieces of paper and a pen and write a continuous stream of anything and everything that comes to your mind about the challenge and related issues. Let your mind empty itself, and then see what you have left.

9. Use a lifeline.
Regis Philbin's contestants know the value of this method. Call a friend, family member, mentor, or coach and ask them for advice, insight or powerful questions that will give you a different perspective.

10. Go outside and open your eyes.
Still can't find the opportunity? Go outside and pay attention. The natural mechanics of the universe are jam-packed with the answers you are looking for.


The E-Myth is hailed by many as the most important book in print about how to succeed in running a small business. These ten points will help you to run a small business, run your coaching business, or to coach small business owners and managers.

1. The fatal assumption is that if you understand the technical work of a business - that you understand a business that does technical work.
When the baker opens a bake shop, they may know how to bake a great pie but what do they know about marketing, management, etc.?

2. Work on your business, not in it.
Working in your business is just as bad as having the job that you left before you went into business only worse - now you're paying for your job!

3. The key to running a successful small business is not to franchise your business but to copy the principles that franchises use.
50% of all small businesses fail after one year but only 5% of franchises do. 80% of small businesses fail after five years but only 25% of franchises do. Therefore, franchises are onto something!

4. One principle that franchises use is that they 'keep their promise' by creating a consistent, predictable experience for their customers.
A Big Mac hamburger in Nevada will taste like a Big Mac hamburger in Georgia. The pickles will be in the center of the bun in both states - so that they won't fall onto your shirt.

5. Formulate a 'primary aim' for your business - the experience that will benefit your customer in every interaction with your business.
Examples would include: caring, openness, compassion, etc.

6. Gerber's Management Strategy - an accountabilities checklist for your employees to sign off every day.
A system replaces personalities when there are detailed job descriptions for each position in the company.

7. Gerber's People Strategy - each position should be created to be operated by people with the lowest possible level of skill.
This ensures simplicity in the job descriptions. It also encourages submission to the job descriptions that brilliant workers may not be able to attain.

8. Gerber's Marketing Strategy - choose your target market and learn the demographics of those individuals.
Know your market better than they know themselves. What colors does your target market respond favorably to?

9. Gerber's Systems Strategy - hard systems (furniture, buildings) and soft systems (people, sales pitches) and information systems (quantifying everything that happens to figure out what works and what doesn't).
In a coaching practice, for example, you might implement a system of having a pad by your computer and your phone. When someone inquires about your coaching services you ask, "How did you hear about me?" You record the source of the referral on the pad and submit monthly tallies of referral sources to the CEO (you). This quantification gives your marketing Vice President (you) important information about what works and what doesn't work in your coaching marketing efforts.

10. The three keys to a successful business are innovation, quantification, and orchestration.
Innovation keeps each employee free to offer suggestions about how to improve their accountabilities checklists for their job duties. This supports a sense of creativity, freedom, and contribution for each employee.


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The Web has evolved from being a place to find information and connect with people to being a tool for getting things done. By using innovative web-based services to handle time-consuming administrative tasks, professionals and small business owners can spend more time focusing on what they do best - getting and servicing clients. Best of all, most of these services are either free or low cost.

1. Take care of printing needs from home.
Services such as iPrint.com and PrintOnLine.com allow you to quickly design and print customized business stationery products, promotional items, and gifts online. Cost? About $20 for 250 business cards.

2. Purchase stamps online.
Give those long lines at the post office a miss by printing digital stamps on your office printer. Stamps.com and e-stamp.com support all mailing services (including First Class, Priority, Express, Registered Mail, Delivery Confirmation, Package Tracking, and Return Receipt). Additional software is needed, expect to pay a service fee of 10%.

3. Manage incoming communications with an internet in-box.
Unified messaging is an emerging trend where all incoming communication (voicemails, e-mails, faxes, pages) is received in one location that is accessible via telephone or the internet. Services such as Onebox.com, ureach.com, and efax.com issue users a personal telephone number. Faxes and voicemails received at this number are forwarded to their e-mail account where all incoming messages can be conveniently viewed in one place. In addition to not having to install a separate fax line or voicemail service, faxes and voicemails retrieved over the internet can in turn can be shared and forwarded to anyone via email.

4. Stay in touch with clients.
Internet mailing lists are an easy way to communicate with your clients or community. Several sites (Onelist.com, egroups.com, topica.com) offer free services to help you start, manage and communicate with large groups of people online. Groups can send and distribute e-mails, schedule meetings, hold discussions, share files and photos, poll members, or even have private group chats on the internet.

5. Broadcast group messages fast.
If you need a mix of different modes of communication to reach your clients, MessageBlaster.com's service offers a fast and efficient way to communicate time-sensitive information to large groups. Once the group list is set up, the service can broadcast your message to individuals within the group using their preferred method - e-mail, phone, pager or fax.

6. Automate your direct mail campaign.
Your direct mail marketing efforts can be automated using Eletter.com's web based service. Eletter.com will print postcards, catalogs or letters (based on mail merging your address list and document file), fold, stuff, seal, address, add postage, sort and deliver the entire package to the post office.

7. Store and share documents on the web.
Several web sites (Xdrive.com, Driveway.com, Idrive.com) offer password-protected personal storage space on the Web to organize, edit and share any type of file. This is an easy way to make an offsite or extra copy of important files which can be accessed if you're on the road.

8. Send paperless invitations.
If you're organizing a marketing event, business meeting, or speaking event, services like evite.com, acteva.com, and seeUthere.com can take care of the details. These services send out online invitations, process all RSVPs, and even provide an event web page, directions, weather forecasts and a tally of responses and headcount. Tickets can be purchased online and automated reminders sent to attendees prior to the event.

9. Reminders.
Having trouble remembering important dates and events? iPing.com's Mr.Wakeup service calls your telephone or pager at pre-specified times and can leave user defined messages or the day's latest news. Lifeminders.com will send you an e-mail reminder not only for personal events but also on selected topics (home improvement, parenting, personal finance and pet care).

10. Appreciate clients with an easy gift idea.
Several one-stop web-based services (giftcertificates.com, giftspot.com, giftpoint.com) offer gift certificates from a large selection of stores, hotels, restaurants, spas within the U.S. The recipient can redeem the certificate at any of the stores listed with the service.

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"There are some people who live in a dream world,
and there are some who face reality;
and then there are those who turn one into the other."
-Douglas Everett

 

 


1. Know who you are and what you want.

Like an iceberg, we are typically aware only of the tip, while our success and happiness depends upon what lies below the surface.

2. Learn how to get what you want.
Assess the information, tools, and skills you will need and acquire them. Develop creative strategies and action plans. "When you fail to plan, you plan to fail."

3. Be the "Chooser."
Take initiative and responsibility for your outcomes. Don't react to what, or who, chooses you. Seek to create what you want in your life.

4. Balance your heart with your head.
Make your relationship choices consciously. It's still exciting!

5. Be ready and available for commitment.
Live your life and bring your dating strategy into alignment with how ready you really are for a committed relationship.

6. Use the "Law Of Attraction."
Be the partner that you are seeking. Attract the partner that you want by developing yourself and living the life that you want. "If you build it, they will come."

7. Gain relationship knowledge and skills.
Prepare for the love of your life by learning about relationships, improving your relationship skills, and deepening your relationships with your family, friends, and colleagues. Date for fun and practice. Take more emotional risks. Read about relationships. Get relationship coaching. Take relationship classes and workshops.

8. Create a support community.
Isolated singles become lonely in their relationships when they focus on a partner to meet all their social and emotional needs.

9. Practice assertiveness.
To get what you really want, you need to say "No" to what you don't want.

10. Be a "Successful Single."
Don't put your life on hold waiting for a relationship to happen. Live your life vision and purpose while you are single. The best way to find your life partner is to be a happy, successful single person living the life that you really want.

 

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Denise Braunstein, PCC,CLS

Phone: 954-344-6749
Fax: 954-344-4528
Coral Springs, Florida

Email:Denise@designingyoursuccess.com

 

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